The higher you ascend in most agencies, the less hands-on work you get to do. For people who truly love the practice of public relations, this can be disappointing. We've created an agency structure where this simply doesn't happen.
Our marketing/communications firm is divided into five practice areas:
A seasoned and dedicated account manager is your day-to-day contact, with support from an account director, account coordinators and, of course, senior management. That's it. This structure ensures that our account teams feel true ownership of their work. We like to say that this approach allows our employees to “marry” their client, making them even more passionate on our clients' behalf.